Implementing Data-Driven Personalization in Customer Journey Maps: A Practical Deep Dive
In the realm of customer experience management, the integration of data-driven personalization within customer journey maps (CJMs) has transitioned from a competitive advantage to a necessity. While Tier 2 provided a broad outline of how to incorporate data into personalization, this article delves into the specific, actionable techniques that enable organizations to systematically develop, refine,…
